excerpted from
These Boots Are Made For Working
Laura Bierbaum
Columnist
Monday, Aug 03,2009
http://nashville.myscoop.us/index.cfm?event=news.view&id=E3980F13-19B9-E2F5-4623225D9BE7AE8A
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September 5, 2009
DE’s loving Ecru New York Silk Nectar Serum (the feeling’s mutual DE!)
Monday, July 27, 2009
http://www.beautylogicblog.com/2009/07/des-loving-ecru-new-york-silk-nectar.html
Saturday was absolutely beautiful in New York. For the first time in my life, I went sailing. It was amazing. The beautiful water, the wind, everything was just so perfect. I felt so calm and at peace. If you’ve never gone sailing, I highly recommend it. I loved loved loved it and can’t wait to do it again. How was your weekend loves? Anything new and exciting. Did you learn anything? Have you ever gone sailing. Anyway, back to beauty.
You guys know how much I love my hair. She’s my buddy, my friend, my confidante (just kidding, I’m not that nuts) but I do love her. I’m a little nervous about trying new products on her because who knows how she’ll react. However, when I saw one of my cousin’s girlfriends with her red hair looking all shiny and gorgeous, I asked her what she was using. When she told me that she’d gotten her hair done 4 days earlier, and still had that shine because she was using Ecru Silk Nectar Serum, I was hooked. So I got some too last week, and I’m loving this as well. I used this right before I put the my hair in pincurls. You know DE likes to make sure her hair has bounce. Anyway, last week, I got my hair done on Sunday, and didn’t redo it till the Saturday. I was using the silk nectar (dime size amount) in between hair appointments, and even the day before I got my hair redone, it was still shining . I really like this product. It has silk protein from 100% Japanese silk, it’s not greasy at all, and best of all, my hair is gleaming . Now you know when I like something, I want you to love it too.
So send an e-mail to beautylogicblog@yahoo.com with the caption being “DE, you can’t just have fab hair, give me some Ecru too.”
Winner gets announced tomorrow.
DE
Hair Talk: Ecru New York Hair Care
Published Saturday, July 18, 2009
http://www.eyeshadowcult.com/j/index.php?option=com_content&task=view&id=415&Itemid=9
Let’s start off this article by saying that it’s hard to find hair products targeted to work for all types of hair, including ethnic. The “normal to fine” hair aisle at the average drugstore is usually vast and extensive. They are chock full of every variety of hair products man can make, and the brands probably use every letter in the alphabet. Then, we have the one little shelf at the end of the aisle with the ethnic products by brands like “Dark & Lovely” and “Softsheen”. You’ll find hair grease/pomade, relaxers, deep conditioners and always some form of hair growth stimulant oil like “Doo Grow”. Needless to say, the selection seems very limited and I find it truly annoying.
That’s why I was surprisingly refreshed when I first visited the Ecru New York website and realized their products aren’t necessarily targeted for one hair type alone. Everyone can dig in and obtain positive results from using their products. A person I know who has very natural, curled up, kinky hair was the one who told me about this line. He specified that the Protective Silk Conditioner ($22.00 USD, 8 Fl. Oz.) left his hair feeling soft and manageable for styling, whilst enhancing the curls and shine. I, of course, could not wait to get my hands on this conditioner, and, hopefully, other products from this line.
I not only obtained the Protective Silk Conditioner, I also got the Silk Nourishing Spray ($24.00 USD, 5.1 Fl. Oz), the Silk Nectar Serum ($32.50 USD), 1.3 Fl. Oz), and the Luxe Treatment Shampoo ($22.00 USD, 8. Fl. Oz). Collectively, these products did wonders on my hair just from the first day of use. Please take a look at this picture I took of myself only one day after treating my hair with them. The shine is amazing and I cannot even begin to describe how soft my hair felt. I didn’t even have to straighten it because the curls were so beautiful. I sat under the dryer with rollers on for approximately 45 min. (my hair is currently long) and that was the outcome when the rollers came off!
My favorite product is probably the Luxe Treatment Shampoo because of how richly it foams up when I am washing my hair, and it doesn’t leave my strands feeling too stripped of moisture like most shampoos do after rinsing. My second preference has to be the Silk Nourishing Spray which is a leave-in conditioner. I sprayed a generous amount all over my hair before doing my rollers, and I think it added onto the experience. The Silk Nectar Serum is also good because of how lightweight it is and it smells fabulous. It gives hair just the right amount of shine without leaving it heavy or greasy.
Oh, and if you’re wondering what type of hair I have, it is naturally wavy/curly, and I’ve been relaxing it ever since the age of 9. As you know, relaxed hair, or just chemically processed hair in general, should be treated with special products and extra care. So, if you have hair like me or the person who suggested these products, I say give Ecru New York a try!
September 1, 2009
Take casual control of your hair
Posted Wednesday, August 19, 2009
http://www.newbeauty.com/DailyBeauty/Entry.aspx?ID=2541
Don’t be fooled by other people’s beautiful hair: even the most playful, tousled ‘do involves deliberateness. Haven’t you noticed that the best messy manes are suspiciously smooth? Quite a bit of fuss goes into that muss.
Those in the know are probably using something along the lines of the Silk Texturizing Balm by ECRU New York. This must-have hair-molding formula is exactly what styles of any length need to create undetectable control and easygoing definition.
Quite literally ecru in hue, this opaque balm can be used on damp or dry hair to enhance texture and separate with a supple effect. And it goes beyond styling to actually enhance hair’s health with silk protein and cupuacu.
A tip for the trendy: you know all of those braids you’ve been seeing on the runways and on hipsters’ heads? Silk Texturizing Balm is simply essential if you want plaits that say “sleek and chic” and not “Little House on the Prairie.”
Tags: balm, cupuacu, ECRU New York, product, protein, silk, Silk Texturizing Balm, styling
July 21, 2009
Tools of the Trade: Textured hair
These short-haired celebs make it look so easy, don’t they? The texture in these hairstyles demonstrate definition and separation that can be hard to recreate once you leave your stylist’s chair. Whether you want to show off your features with a trendy pixie or a piecey bob, it takes a tool of the trade (or two!) to get it just right. Halle Berry, Sharon Stone, and Victoria Beckham all have picture-perfect examples of short texture that rocks! Rihanna takes it a step further with an asymmetrical take on her modified pixie, while Katie Holmes flaunts a bob with flicked-out ends. What do these stars have in common other than the paparazzi watching their every move? These styles all require a little extra work in the finishing department or they can look a little frumpy! I’ve smeared, smelled, touched and tested the following products to determine their worthiness.
• ECRU New York Silk Texturizing Balm — Coarse hair will not stand a chance against this– it should be styled into submission with the Silk Texturizing Balm and behave all day and night! A little bit thicker in consistency than a pomade, this thins out and warms up with the temperature of your hands and gives pliable hold. The more you use, the more texture you’ll get– just don’t go overboard.