Introducing one of the most innovative hair dryers on the market, the NEW ECRU New York IONpower blow dryer. Using patented ionic technology for the ultimate fast drying experience.
Ionic Technology restores shine and luster as hair dries from the inside-out.
Ionpower blow dryer uses a continuous stream of natural negative ions that break water molecules down into smaller particles, leaving hair with a replenishment of moisture, more shine, more manageability and increased luster.
Natural ion minerals are infused directly into the heating element, heat shield and nozzle making this blow dryer the most advanced and unique in the hair care industry. Feel the difference, IONpower, the ultimate drying experience!
WHAT MAKES THIS HAIR DRYER SO UNIQUE?
Patented ionic technology infuses moisture and adds shine
High heat and powerful motor dries hair quickly
Eco-friendly, dryer and packaging made from recyclable materials
Lightweight, easy to handle
Ergonomic design alleviates joint problems
Natural ionic patented technology developed in Japan and manufactured in Italy.