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Coronavirus Resource Center

ECRU New York is curating content daily to help you move through these uncharted waters, professionally and personally. Access Now

Beauty's Brightest Stars

Pick Your Favorite!

Volumizing Silk Mist

Volumizing Silk Mist

An ultra-light, alcohol-free bodifying mist designed to increase volume.
$26.00 / 5 oz
Buy Now
Rejuvenating Moisture Mist

Rejuvenating Moisture Mist

An ultra-fine curl activator and rejuvenator.
$21.00 / 5 oz
Buy Now
Defining Styling Potion

Defining Styling Potion

A medium hold styling cream-gel used to transform, define and control curls.
$25.00 / 4.2 oz
Buy Now

WHAT'S NEW

Your Curls Deserve to Thrive

AIR-DRY FOAM

INTRODUCING AIR-DRY FOAM

Heatless, Texture and Wave Enhancer

Wash and go air-dry foam perfects wavy and curly styles. Hair is left soft, frizz-free and naturally beautiful.

  • Shapes Curls
  • Soft Frizz-Free Hair
  • Lightweight
  • Enhances natural waves and texture
  • Silicone Free and Paraben Free

ALL CURLS ARE NOT CREATED EQUAL

From Wash & Go Curls, to Heatless Waves.. We've Got You

One Step Wash

ONE STEP WASH AND GO CURLS

Heatless Curls

Heatless Waves

CURL ENHANCING INGREDIENTS

Only the Good Stuff for Your Hair

Air-Dry Foam Ingredients

Rosehip Oil: Among the top natural oils which have become popular for the effective results on hair and skin. Discovered by the Andean Indians of Chile, it is used for its conditioning and strengthening properties as well as its ability to increase hair's elasticity.

Kalahari Melon Seed Oil: Found in the Kalahari region of South Africa, this melon seed is moisturizing, regenerating and rich in Omega-6 Fatty acids which helps to keep curls well defined.

Mango Butter: Extracted from fruit kernels of the Mango tree this extract highly nourishes hair to treat damage and control frizz.

A blend of Apricot Kernel and Jojoba Oils: Lightweight oils rich in vitamins and nutrients that nourish and strengthen hair.

Coltsfoot Extract: Adds sheen, body and improves elasticity.

NO PARABENS. NO SILICONE

RESTORE
DAMAGED HAIR

Revive dry, lifeless hair with ingredients
derived from plant stem cells and sap
from the indestructible Resurrection Plant.

Tips and Tricks

Soft Healthy Curls

Replenish Lost Moisture and Reduce Frizz

Step 1: Spray Rejuvenating Moisture Mist generously on wet or dry hair.

Step 2: Follow with Air-Dry Foam.

Step 3: Allow hair to air-dry.

Step 4: Enjoy beautiful heatless curls!

Model

CALLING ALL MODELS

Model

At ECRU New York, we've developed an up-and-coming model search program to fuel our business growth from Academy training classes to brand communication.

All hair colors, textures, and lengths welcomed!

From street wear to runway styling, our stylists create wearable looks that are always on-trend.