Treat & Perform
Products that Perform under the most challenging conditions; Formulas offering flexibility where it matters and Strength where it counts.
WHAT'S NEW
Discover the latest products to add to your hair regimen.
SMOOTHING BLOW-DRY SPRAY
Luxuriously smooth, shiny, manageable
hair that lasts for days!
- Smooths coarse hair
- Decreases blow dry time
- Style-extender
- Humidity-resistant
- Heat protection
Infused with Hydrolyzed Keratin to strengthen hair
from the inside out. The more unruly, the better!
WHAT OUR CUSTOMERS LOVE
Indulge in fan favorites!
Silk Nectar Serum
A remarkably light serum for all hair types. Pure silk protein and emollients smooth, moisturize and add…
Dry Texture Spray
Working Hairspray & Dry Shampoo Hybrid builds invisible texture and volume in the hair.
Sunlight Styling Spray
Workable styling spray with flexible (soft-medium) hold that adds beautiful shine.
Silk Nectar Serum
A remarkably light serum for all hair types. Pure silk protein and emollients smooth, moisturize and add…
Dry Texture Spray
Working Hairspray & Dry Shampoo Hybrid builds invisible texture and volume in the hair.
Sunlight Styling Spray
Workable styling spray with flexible (soft-medium) hold that adds beautiful shine.Tips and Tricks
Smooth and Silky Hair for Days!
Step 1: Wash & condition hair with Rejuvenating Shampoo & Restorative Conditioner.
Step 2: Spray damp hair with Smoothing Blow-Dry Spray.
Step 3: Blow dry hair using large paddle brush.
CALLING ALL MODELS
At ECRU New York, we've developed an up-and-coming model search program to fuel our business growth from Academy training classes to brand communication.
All hair colors, textures, and lengths welcomed!
From street wear to runway styling, our stylists create wearable looks that are always on-trend.
