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Treat & Perform
Products that Perform under the most challenging conditions; Formulas offering flexibility where it matters and Strength where it counts.
WHAT'S NEW
Your Curls Deserve to Thrive
INTRODUCING AIR-DRY FOAM
Heatless, Texture and Wave Enhancer
Wash and go air-dry foam perfects wavy and curly styles. Hair is left soft, frizz-free and naturally beautiful.
- Shapes Curls
- Soft Frizz-Free Hair
- Lightweight
- Enhances natural waves and texture
- Silicone Free and Paraben Free
ALL CURLS ARE NOT CREATED EQUAL
From Wash & Go Curls, to Heatless Waves.. We've Got You
ONE STEP WASH AND GO CURLS
Heatless Waves
CURL ENHANCING INGREDIENTS
Only the Good Stuff for Your Hair
Rosehip Oil: Among the top natural oils which have become popular for the effective results on hair and skin. Discovered by the Andean Indians of Chile, it is used for its conditioning and strengthening properties as well as its ability to increase hair's elasticity.
Kalahari Melon Seed Oil: Found in the Kalahari region of South Africa, this melon seed is moisturizing, regenerating and rich in Omega-6 Fatty acids which helps to keep curls well defined.
Mango Butter: Extracted from fruit kernels of the Mango tree this extract highly nourishes hair to treat damage and control frizz.
A blend of Apricot Kernel and Jojoba Oils: Lightweight oils rich in vitamins and nutrients that nourish and strengthen hair.
Coltsfoot Extract: Adds sheen, body and improves elasticity.
NO PARABENS. NO SILICONE
WHAT OUR CUSTOMERS LOVE
Indulge in fan favorites!
Air-Dry Foam
Wash and go air-dry foam perfects wavy and curly styles. Hair is left soft, frizz-free and naturally beautiful…
Silk Nectar Serum
A remarkably light anti-frizz serum that treats hair and scalp while providing optimum condition for styling.Tips and Tricks
Soft Healthy Curls
Replenish Lost Moisture and Reduce Frizz
Step 1: Spray Rejuvenating Moisture Mist generously on wet or dry hair.
Step 2: Follow with Air-Dry Foam.
Step 3: Allow hair to air-dry.
Step 4: Enjoy beautiful heatless curls!
CALLING ALL MODELS
At ECRU New York, we've developed an up-and-coming model search program to fuel our business growth from Academy training classes to brand communication.
All hair colors, textures, and lengths welcomed!
From street wear to runway styling, our stylists create wearable looks that are always on-trend.
