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ECRU New York offers prestige, curated hair and beauty products that treat and perform, offering endless beautifying options. It is part of DePasquale Companies, which is a family-owned business servicing the professional beauty industry. DePasquale Companies encompass the spa/salon, cosmetology education, distributorship, and manufacturing sides of the business.
PR/ DIGITAL MARKETING MANAGER
Prestige hair and beauty brand, ECRU New York, seeks PR Manager with working knowledge of Digital & e-Commerce Marketing to join their entrepreneurial team.
We seek a highly skilled, beauty industry PR manager, proficient in creating, delivering and elevating the brand message across all owned, earned and paid media, both print and digital. Ideally, this person has strong relationships with influencers and beauty editors in top tier consumer publications. Additionally, the PR Manager will support the Director of Marketing in strategy implementation across PR and Digital Marketing initiatives. The role requires the ability to interface, communicate and collaborate internally with various departments, including Creative, Sales, Executive, and other members of the Marketing department, as well as, externally with our influencers, editors, salons, distributors, and customers.
About ECRU New York:
Founded in the late ‘90s, ECRU New York is part of DePasquale Companies, a family-owned portfolio of brands. Born in the Salon™, ECRU New York offers prestige, curated hair and beauty products created by professional stylists and make-up artists. Every ECRU New York product treats and performs, singularly delivering endless beautifying options for every client. ECRU New York is distributed in the finest salons globally. It has multi-channel distribution with a focus on B2B via the salon channel and on D2C via its owned e-boutique. Clean. Fresh. Modern. Classic.
Beauty PR: 5+ Years’ Experience
PR Calendar: Create and maintain an organized PR calendar based on pitches, award submissions, press releases, editorial calendars from top tier consumer and trade publications.
Product Placement: Garner editorial coverage and product placement in top tier consumer and trade publications, including print, digital, short lead, and long lead, across makeup, hair, fashion and lifestyle media.
Press Releases & Pitches: Create and disseminate brand news (events, launches, promotions, awards, etc.) to trade and consumer media, distributor clients, salon partners, e-boutique consumers, and internal teams.
Relationship Building & Maintenance: Foster and maintain relationships with key editors, influencers and beauty bloggers. Identify new and emerging micro influencers and bloggers.
Product Sampling:Organize product send outs to editors, including creative mailers for new launches, gifting to editors, etc.
Tracking, Reporting & Information Sharing: Track and analyze monthly press results, benchmarking against KPIs and identifying key insights to optimize brand strategy. Communicate wins in monthly communications newsletter.
Competitive Monitoring & Initiative Ideation: Maintain a strong understanding of competitive landscape and glean best practices to leverage for ECRU New York.
Collaborate with Social Media Coordinator: Work closely with the Social Media Coordinator to ensure all campaigns are integrated and all PR wins are leveraged on company’s social platforms.
Brand Ambassador & Product Expert:Become knowledgeable on ECRU New York’s products and its USP. Ability to represent ECRU New York at consumer-facing events and industry events.
Organize Bi-annual Desksides: Along with Marketing Director, organize bi-annual editor and blogger events and/or deskside appointments.
Digital & e-commerce Marketing: 2+ Years’ Experience
e-Commerce & Web Technologies: Working knowledge of eCommerce activities, online marketing channels, content management systems, web technologies, browsers, analytics, including Google Analytics, Google AdWords, and Google Webmaster Tools. Ability to leverage UX best practices.
Drive Traffic to Websites: Working knowledge of disciplines required to drive traffic to retail websites, including PPC, email marketing, social media marketing and SEO.
Email Service Providers: Working knowledge of e-mail marketing tools, such as Campaigner or similar.
Site Audits: Perform site audits to ensure the accuracy of content, product merchandising, navigation, and search functionality, leveraging UX best practices for both desktop and mobile devices.
Guide Direction of E-blast Creation: Ability to direct Creative team to create layouts of e-blasts with engaging messaging and subject lines.
5+ years of beauty industry PR experience, including 2+ years of relevant digital marketing experience.
Strong relationships with beauty editors and key players in the beauty industry.
Knowledge of current beauty trends, social media, and marketing tools.
Proficient in Microsoft Word, Excel and Power Point (graphic design skills are a plus).
Bachelor's degree in PR, Communications, Marketing, or Business. Master’s degree a plus.
Candidates with relevant experience currently working as Assistant PR and Digital Marketing Manager roles would be considered for the opportunity.
Interpersonal & Soft Skills
Excellent emotional intelligence and interpersonal skills, including strong verbal & written communication skills.
Ability to build and maintain relationships.
Ability to demonstrate tact and discretion in preparing, disclosing, handling sensitive information.
Entrepreneurial spirit, self-motivated, and passionate about the beauty industry.
Excellent planning, organizational, prioritization and project and time management skills.
Ability to adapt well to change and work within a fast-paced environment.
Strategic thinker with the ability to interpret data, draw conclusions, and optimize.
Leadership skills and ability to manager up, as necessary.
Growth mind-set and c
Self-motivated, proactive in taking initiative, and ability to work independently, as well as, part of a team.
Solution-oriented and excellent problem-solving skills.
Job Posted : 1 day ago
Competitive salary and benefits package. To be considered, please email resume and salary requirements to: firstname.lastname@example.org.
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