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BEHIND EVERY GREAT BRAND,
THERE IS A Purpose

Combining extraordinary skincare ingredients with the performance of professional haircare

Our Story Purpose

WHY ECRU NEW YORK

Our artistry is in formulating products that treat and perform. Our ingredients strengthen and improve the integrity of the hair, without ever compromising performance from everyday styling to couture looks.

How we TREAT

Our products were created in partnership with an exclusive and world-renown chemist, to develop fine skincare-grade formulas designed to reveal and maintain healthy, beautiful hair.

How we PERFORM

Products that perform under the most challenging conditions; formulas offering flexibility where it matters and strength where it counts.

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