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BEHIND EVERY GREAT BRAND,
THERE IS A STORY

BEAUTIFUL HAIR is experienced with products that set
new standards through innovation and effectiveness

Our Story Heritage

How It All Began

ECRU New York offers prestige, curated hair and beauty products created by professional stylists and make-up artists. Anchored in a rich heritage of hair and beauty spanning over 45 years, every ECRU New York product is designed to treat and perform.