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Defining Paste
MEDIUM HOLD, MATTE FINISH PASTE
A matte paste that provides a rough, “slept-in” texture for medium-coarse, dry hair ​
WHY WE LOVE IT
• Multifunctional
• Remains pliable
• Great for short & mid-length styles
• Control braids, knots and twists
• Perfect for grooming men’s styles
• Paraben Free
Product Code:
$28.00Emulsify into palms and work through damp or dry hair. Ideal for short and layered structures.
Kerensa
Professional Styling Made Simple!
“This product has completely upgraded my hair routine. My hair looks styled and polished while keeping a natural, effortless finish. It gives the perfect balance of hold, texture, and softness. I reach for this paste every day now!”
Idalia
Sculpted, Defined & Mess-Free!
“I love how this defining paste works for all my styling needs. It adds control and texture without residue, and my hair feels soft and manageable. The hold is just right — strong enough to shape, yet flexible enough to restyle throughout the day.”
Galadriel
Flexible Hold With Natural Texture!
“This paste is incredible! It gives my hair definition and structure without feeling stiff or sticky. My style stays in place all day while remaining soft and touchable. Perfect for creating textured, natural looks effortlessly.”
Sophia Atlas
I Didn’t Expect This Much Shine
I’ve been searching for a styling product that gives me control without stiffness, and this paste nails it. It adds just the right amount of grit for that lived-in look, but still keeps my hair pliable throughout the day. Great for short styles and even works well to tame flyaways. Bonus: no greasy residue and it washes out easily.
Grace Ron
Runway-Ready Hair at Home
@ecrunewyork’s Defining Paste gives me that effortless, textured look without the crunch. Matte finish, flexible hold, and no buildup. If you like your hair to look styled but not stiff, this is it.
Elizabeth Brooks
No More Bad Hair Days
Love this stuff! Medium hold, matte finish, and super easy to work with. I use it on dry hair for texture and definition. Keeps my style in place without feeling heavy or sticky. Great for everyday use.
Heather
Love this Product!
My stylist recommended for my short cut. It's now my go to product to help style my hair!
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Emulsify into palms and work through damp or dry hair. Ideal for short and layered structures.
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Write a ReviewK
Kerensa
Professional Styling Made Simple!
“This product has completely upgraded my hair routine. My hair looks styled and polished while keeping a natural, effortless finish. It gives the perfect balance of hold, texture, and softness. I reach for this paste every day now!”
IIdalia
Sculpted, Defined & Mess-Free!
“I love how this defining paste works for all my styling needs. It adds control and texture without residue, and my hair feels soft and manageable. The hold is just right — strong enough to shape, yet flexible enough to restyle throughout the day.”
Galadriel
Flexible Hold With Natural Texture!
“This paste is incredible! It gives my hair definition and structure without feeling stiff or sticky. My style stays in place all day while remaining soft and touchable. Perfect for creating textured, natural looks effortlessly.”
SSophia Atlas
I Didn’t Expect This Much Shine
I’ve been searching for a styling product that gives me control without stiffness, and this paste nails it. It adds just the right amount of grit for that lived-in look, but still keeps my hair pliable throughout the day. Great for short styles and even works well to tame flyaways. Bonus: no greasy residue and it washes out easily.
GGrace Ron
Runway-Ready Hair at Home
@ecrunewyork’s Defining Paste gives me that effortless, textured look without the crunch. Matte finish, flexible hold, and no buildup. If you like your hair to look styled but not stiff, this is it.
EElizabeth Brooks
No More Bad Hair Days
Love this stuff! Medium hold, matte finish, and super easy to work with. I use it on dry hair for texture and definition. Keeps my style in place without feeling heavy or sticky. Great for everyday use.
HHeather
Love this Product!
My stylist recommended for my short cut. It's now my go to product to help style my hair!
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