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Defining Paste
MEDIUM HOLD, MATTE FINISH PASTE
A matte paste that provides a rough, “slept-in” texture for medium-coarse, dry hair ​
WHY WE LOVE IT
• Multifunctional
• Remains pliable
• Great for short & mid-length styles
• Control braids, knots and twists
• Perfect for grooming men’s styles
• Paraben Free
Product Code:
$28.00Emulsify into palms and work through damp or dry hair. Ideal for short and layered structures.
Sophia Atlas
I Didn’t Expect This Much Shine
I’ve been searching for a styling product that gives me control without stiffness, and this paste nails it. It adds just the right amount of grit for that lived-in look, but still keeps my hair pliable throughout the day. Great for short styles and even works well to tame flyaways. Bonus: no greasy residue and it washes out easily.
Grace Ron
Runway-Ready Hair at Home
@ecrunewyork’s Defining Paste gives me that effortless, textured look without the crunch. Matte finish, flexible hold, and no buildup. If you like your hair to look styled but not stiff, this is it.
Elizabeth Brooks
No More Bad Hair Days
Love this stuff! Medium hold, matte finish, and super easy to work with. I use it on dry hair for texture and definition. Keeps my style in place without feeling heavy or sticky. Great for everyday use.
Heather
Love this Product!
My stylist recommended for my short cut. It's now my go to product to help style my hair!
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Emulsify into palms and work through damp or dry hair. Ideal for short and layered structures.
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Write a ReviewS
Sophia Atlas
I Didn’t Expect This Much Shine
I’ve been searching for a styling product that gives me control without stiffness, and this paste nails it. It adds just the right amount of grit for that lived-in look, but still keeps my hair pliable throughout the day. Great for short styles and even works well to tame flyaways. Bonus: no greasy residue and it washes out easily.
GGrace Ron
Runway-Ready Hair at Home
@ecrunewyork’s Defining Paste gives me that effortless, textured look without the crunch. Matte finish, flexible hold, and no buildup. If you like your hair to look styled but not stiff, this is it.
EElizabeth Brooks
No More Bad Hair Days
Love this stuff! Medium hold, matte finish, and super easy to work with. I use it on dry hair for texture and definition. Keeps my style in place without feeling heavy or sticky. Great for everyday use.
HHeather
Love this Product!
My stylist recommended for my short cut. It's now my go to product to help style my hair!
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