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Our Brand DNA

Born in the salon™, ECRU New York offers prestige hair and beauty products created by professional hair stylists and makeup artists. Anchored in a rich heritage of beauty and fashion, our curated collections are designed to treat and perform, delivering endless beauty options. Available in the most exclusive salons and spas globally.

Clean. Fresh. Modern. Classic.


Our artistry is in formulating products that treat and perform. How? We combine extraordinary skincare ingredients with the performance of professional haircare. We call this COSMETICHAIRCARE.

Hydrolyzed Silk, Sunflower Oil, Keratin, Chamomile, Gardenia and Algae Extract are infused throughout our collections to strengthen and improve the integrity of the hair and scalp, without ever compromising performance.

ECRU Web Story